Work Thinking Academic Recognition Let's Talk
Amazon · Uber · RMIT

Marlon Holloway

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Building the bridge between AI capability and human systems.
From concept to production — inside the platforms reshaping modern work.

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AI & Automation

Building LLM-powered tools, agentic workflows, and org-wide adoption systems that translate AI potential into operational reality.

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Strategy & BD

Commercial growth, enterprise stakeholder management, and selection strategy across Big Tech retail and platform markets.

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Research & Ideas

Original thought leadership on AI alignment, human motivation theory, algorithmic descent, and the future of work.

01 / Professional

Work

Amazon Australia

Business Development Executive · Retail
Sep 2024 — Present
AI Program

AI Efficiency & Automation Program

Org-wide AI adoption across Amazon's Selection organisation. Upskilling, adoption tracking, roadmap ownership across KIRO, Claude Code, Amazon Bedrock, and QuickSuite.

40% workload cut 26HC impact Global rollout
Tooling

Custom AI Tool Suite  ×31

End-to-end tool builds across 2024–2026. Catalogue LLMs enriched with product attribute architecture. Social listening systems connecting X, Meta, Google Trends, and Ozbargins APIs. Multi-agent stakeholder engagement frameworks.

31 tools NA · APAC · EMEA 19% weekly timesave
Strategy

Selection Strategy — Sports & Outdoors

Data-led 2025–26 category strategy using multi-criteria modelling. Deployed across 3HC, documented via Amazon strategy doc.

270% FY OPS goal +$4M AUD GMS 53% of org delivery
BD

Enterprise Business Development

Strategic negotiation and value proposition work with major enterprise holdout partners. Targeting and closing established global brands.

15 holdouts closed 240% above goal YETI · Callaway · Shimano

Uber Eats ANZ

Technical Program Manager · Merchant Operations, Grocery & Retail
Dec 2021 — Sep 2024
Transformation

Merchant Quality Transformation

Led cross-functional ANZ retail quality initiative across 10,000+ merchant partners. Partner segmentation, contractual change, and performance-based offboarding — the business's highest-priority ANZ project of 2024.

31% quality lift 10K+ partners Legal · PR · Exec
Scale

Catalogue & Platform Scaling

Technical onboarding and catalogue product development for ASX30 enterprise partners. Bespoke onboarding solutions for Coles, Woolworths, and national retailers. Image coverage 71% → 92%.

$178M → $600M 1.4K → 12K merchants +15% catalogue quality
Automation

Audit Automation & AI Safety

Regulatory compliance and big-data audits for ANZ on-demand alcohol and pharmaceutical launches. ML keyword model for at-risk item detection. Cross-cultural COE team management across Manila and Hyderabad.

99.7% safety coverage 11h → 0.5h weekly $185M sales unlock
02 / Thinking

Thought Leadership

Abstract multimodal AI attention-map visualisation
Essay · In Development Major Work

AI Motivational Theory

"How We Ensure Human Values Are Aligned"

Human societies have been structured around theories of motivation — Maslow, Herzberg, Vroom, Self-Determination Theory. As AI systems become more agentic and embedded in our economy and institutions, we lack an equivalent theory of machine motivation. This essay asks: what is AI actually optimising toward, and is surface-level obedience enough for alignment?

"AI safety must move beyond controlling outputs and toward understanding machine motivation."

AGI · Alignment Mesa-optimisation Black-box problem Human values
Joe Berry Award 2026 · Finalist Published

From Trend Detection to Trend Orchestration

Gen AI and the Shift in Retail

Retail is transitioning from reactive trend detection to proactive trend orchestration through Gen AI. Cultural sensing, simulation and forecasting — and the question of when demand prediction becomes demand creation. Stanley 1913, Prime Hydration, and Labubu as case studies. Presented live as a national finalist keynote.

"The competitive advantage shifts to who acts earliest with conviction."

Gen AI · Retail Joe Berry Award 2026 Cultural sensing
Read on Medium → Read the submission (PDF) → View the keynote deck →
A skull sitting in front of a laptop screen
LinkedIn Essay · 2026 Published

Dead Internet Theory

On the algorithmic descent of the internet — AI slop, the attention economy, and the bifurcation between optimised synthetic content and authentic human expression. As systems train to maximise engagement, they converge on content that minimises cognitive effort. What comes next?

"Authenticity, once ambient, becomes valuable."

Attention economy GenAI · Society Digital futures
Read on LinkedIn →
A silhouetted figure falling through a purple architectural corridor
Essay · In Progress Draft

The (Perfect) Human

An exploratory analysis of the thematic signifiers of greatness — intrinsic hunger, vision, cultural immersion, creativity, self-awareness, and the tension between achievement and human cost. Not a guide; an interrogation.

Leadership Human psychology Success theory
Read the draft (PDF) →
LLM Learning proposal venn diagram — educational excellence, future prospects, ethical use
RMIT · 2023 Recognised

LLM Learning

A generative AI education readiness roadmap for tertiary institutions. Presented at RMIT's Learning & Teaching Festival to academic staff — covering AI literacy, curriculum adaptation, and student readiness for LLM-native work environments.

AI pedagogy EdTech LDVC LT&Q Award
03 / Recognition

Awards

2026

Joe Berry Award — Finalist

National retail leadership award recognising emerging excellence in strategy and innovation. Entry: "Gen AI and the Shift from Trend Detection to Trend Orchestration in Retail." Amazon Australia.

See the Joe Berry Award post → Read my post on LinkedIn →
National Retail
2024

College of Business & Law Medal

Top College of Business and Law honour at RMIT University. Awarded to one graduate for outstanding academic achievement, community engagement, and leadership.

Read the RMIT feature → Read my post on LinkedIn →
RMIT University
2024

RMIT Higher Education Award

University-wide award presented annually to one Bachelor or Associate degree graduate for outstanding leadership potential, community contribution, and academic excellence. Includes $10K scholarship offer.

RMIT University
2024

School of Management Award — Management & Change

Awarded for highest GPA in the Management and Change major.

RMIT University
2023

LDVC Learning, Teaching & Quality Award

Recognised for the LLM Learning generative AI pedagogy roadmap, presented to RMIT academic staff at the Learning & Teaching Festival. Awarded by RMIT's Associate Deputy Vice-Chancellor, LT&Q.

Read the RMIT feature → Read my post on LinkedIn →
RMIT University
2023

Club Leader of the Year

Recognised for rebuilding RMIT University Snow Sports into RMIT's largest student community by paid membership — 328% membership growth, 1,000+ students served annually.

Read the RMIT feature → Read my post on LinkedIn →
RMIT University
2023

Vice-Chancellor's Sport Club of the Year

Awarded to RMIT University Snow Sports during Marlon's presidency for club growth, community impact, and leadership.

Read the RMIT feature → Read my post on LinkedIn →
RMIT University
04 / Academic

Portfolio

36 works spanning AI, strategy, leadership, sustainability, and change management. Completed at RMIT University (Bachelor of Business with Distinction, GPA 3.8/4.0). Don't see the report you're after? Just ask — happy to send the full copy.

AI & Tech

LLM Learning — EdTech GenAI Consulting

Generative AI education readiness roadmap for RMIT University. Presented at L&T Festival 2023.

Read the doc →View the deck →
AI & Tech

ChatGPT Output Analysis — Reliability Assessment

Critical evaluation of LLM output reliability, accuracy, and the implications for institutional trust.

Read the doc →
AI & Tech

Generative AI Art Ethics

Explorative essay on the ethical dimensions of AI-generated art and questions of authorship.

Read the doc →
AI & Tech

Generative AI Art Ownership

Artist vs. machine: ethical dilemmas in ownership, IP, and creative attribution in the age of GenAI.

Request the full report →
AI & Tech

Generative AI Job Sector Analysis

Macroeconomic analysis of OpenAI's impact on labour markets and sector-level employment disruption.

Read the doc →
AI & Tech

Vocali AI — GenAI Music Developer

Industry project exploring generative AI in music creation, developer workflows, and creative IP.

View the deck →
AI & Tech

Blockchain: Is It All BS?

Literature review and logistics viability study assessing real-world blockchain applications vs. hype.

Read the doc →
Strategy

Twitter to X — Strategic Business Analysis

Corporate transformation study examining Elon Musk's acquisition, rebranding, and strategic pivot.

Read the doc →
Strategy

Elon Takeover: '22 Twitter Acquisition — Strategic Recommendations

Strategic recommendations report on Elon Musk's Twitter/X acquisition and rebrand.

Read the doc →
Strategy

Elon Takeover: '22 Twitter Acquisition — Implementation & Evaluation

Strategy plan for the Twitter/X transition — implementation roadmap and evaluation framework.

Read the doc →
Strategy

Winter Industry & Vail Corporation

Industry and career analysis of the global ski resort market and Vail's consolidation strategy.

Read the doc →
Strategy

Lime: Micro-Mobility Market Analysis

Market evaluation of Lime's competitive positioning in the emerging micro-mobility landscape.

Request the full report →
Strategy

Seek Financial Analysis

R-based analytics and financial modelling for Seek Ltd's business performance and market position.

Read the doc →
Strategy

COVID-19 Vaccine Rollout: J&J

Macroeconomic business report on Johnson & Johnson's vaccine rollout strategy and outcomes.

Read the doc →
Strategy

SDG Applicational Business Analysis

Mapping corporate strategy against UN Sustainable Development Goals with business application.

View the deck →
Leadership

Sam Altman (CEO, OpenAI) — Leadership Analysis

Critical examination of Altman's leadership style, decisions, and strategic vision at OpenAI.

Read the doc →
Leadership

Jack Ma — Leadership Analysis Study

Executive examination of Jack Ma's transformation of Alibaba and his philosophy on leadership at scale.

Read the doc →
Leadership

Yuval Noah Harari: AI Ethical Futures

Critical analysis of Harari's arguments on AI, consciousness, and the trajectory of human civilisation.

Read the doc →
Leadership

MH Personal Leadership Development Plan

Self-directed leadership growth framework mapping personal values, strengths, and development pathways.

Read the doc →
Leadership

Innovation Management — Theoretical Report

How-to guide on embedding innovation theory into organisational strategy and decision-making.

Read the doc →
Leadership

Innovation Management — Reflective Essay

Personal reflection on innovation in practice — lessons from student leadership and commercial experience.

Read the doc →
Leadership

RMIT Student Leadership Opportunities

Documentation of leadership initiatives, club governance, and community strategy during RUSS presidency.

Request the full report →
Change Mgmt

Post COVID-19 Healthcare Industry Burnout

Change management recommendations for addressing systemic burnout in post-pandemic healthcare settings.

Read the doc →
Change Mgmt

Change Management — Theoretical Analysis

Framework study examining leading change management methodologies and their organisational application.

Read the doc →
Change Mgmt

Change Management Proposal — Billabong Health Merger

Organisational integration plan for a simulated healthcare merger, applying Kotter and Lewin frameworks.

Read the doc →
Change Mgmt

Robodebt / Humandebt

Policy change recommendations examining Australia's Robodebt scandal through a human-centred lens.

View the deck →
Change Mgmt

Diversity Analysis — Construction Industries

Change promotion strategy addressing structural diversity challenges within the Australian construction sector.

Read the doc →
Change Mgmt

Australia Post — Diversity Management Report

Collaborative diversity management report examining Australia Post's organisational inclusion strategy.

Read the doc →View the deck →
Sustainability

Protect Our Winters (POW) — NGO Partnership

Partnership management and strategic communications project with POW Australia's climate advocacy work.

Request the full report →
Sustainability

Vic Wind Project — Renewable Energy Transition

Analysis of Australian ski resort renewable energy transition pathways and climate impact strategies.

View the deck →
Sustainability

City of Melbourne — Sustainable City Growth

Industry project on sustainable urban growth strategy for the City of Melbourne.

View the deck →
Sustainability

Urban Sustainable Growth Initiatives

Melbourne sustainability initiatives — policy, infrastructure, and community engagement frameworks.

Read the doc →
Strategy

Circle — Interconnected Solution to Loneliness

Medibank industry project designing a product/service response to Australia's loneliness epidemic.

Read the doc →View the deck →View the wireframe →
Strategy

Youth Cyber Safety — Gov Industry Project

Australian Government industry project addressing youth cyber safety risks, policy, and digital literacy.

Read the doc →
Leadership

RMIT Snow Sports — Community Rebuild

Leadership documentation of rebuilding RUSS into RMIT's largest student community after COVID-19.

Visit RMIT Snow Sports →
Leadership

Personal Reflective Ethics Essay

Self-examination of personal ethics, professional values, and the role of integrity in business leadership.

Read the doc →
05 / Contact

Let's connect.

Open to conversations on AI strategy, retail technology, thought leadership, and what comes next.

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